(Sea)PG

(Sea)PG: Consumer news, brands, and insights for the Southeast Asia consumer startup community

Consumer brands are donning lab coats and conducting their own clinical trials. How much does this all cost – and is it worth it?
Here is a list of key metrics by business type. You should know the relevant metrics for your business by heart.
Fitt Insider explores emerging opportunities across fitness and wellness. Discussing VMG’s new $850M fund, including the firm’s approach to backing consumer- and health-focused brands.
Whether it was Travis Scott serving Happy Meals at McDonald’s, or Mr. Beast (the Youtube star) launching a nationwide burger chain online using Ghost Kitchens, these two moments represented a larger shift in how the internet is shaping a new world of food.
How Nik Sharma finds, contacts, and collaborates with influencers for maximum impact.
Selling products that don’t yet exist can help brands get their hands on cash, while also minimizing waste. Inside how three brands approach pre-orders.
Direct-to-consumer businesses are bringing multiple brands under one umbrella. Why?
Justin Kan's first company sold for a billion dollars. His second one lost $75 million in 36 months. People love talking about success, but Justin talks about failure. 
Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture.
Several major occasions in one’s life are marked by change and preceded by a pause. These short pauses where significant change is not just possible, but impossible to avoid, create opportunity. 
One kind of commerce is oriented around opting in to a challenge; the other kind of commerce is oriented around opting out of a challenge. 
$263M revenue, 26% EBITDA margin, 1.3M customers in 2020, 138% YoY growth. Check out Bill D'Alessandro's thread on the business!
Andrew Sugrue, co-founder and partner at Avenir Growth Capital on Invest like the Best.
Find out why Eric Ryan decided to get into soap and how he changed our buying habits.
The "anti-CEO playbook" that prioritizes people over profits. 
McKinsey's wellness market report - check it out. 
Why does the live selling model work so well for modern consumers? 
Consumer packaged goods companies can gain a competitive advantage by embracing the new COVID-19 reality.
For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition: 1. Performance marketing, 2. Virality, 3. Content 
A twitter thread on Costco by Rex Woodbury. Costco makes essentially $0 in profit from product sales, since it basically sells goods at cost. Instead, it charges a membership fee that is almost 100% margin.