(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).

Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020

Unicorns < Camels

A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.
Launching Perromart's online vet service admist the COVID lockdown has been a blast. Check out my article on Perro!
Three potential futures for Covid-19: recurring small outbreaks, a monster wave, or a persistent crisis.
Many emerging brands have resorted to localized selling and rationalized their supply chain to reach consumers faster.
Growthwell is planning to launch a 90% chickpea protein isolate specially designed for plant-based dairy and meat alternatives.
Companies that own their supply chains will have the upper hand.
YOU, which produces gummy vitamins for adults and kids, has recently distributed over 50,000 multivitamin gummies to 36 hospitals across greater Jakarta to support medical professionals amidst the COVID outbreak.
Brandless, a consumer e-commerce company that sold beauty, personal care, household, baby and pet products, has shut its doors.
Asia is growing, and meat consumption is going up. Companies should ride on the high digital potential of Asian consumers and their openness to innovation.
Indonesia has a young and fast-urbanising population of 267 million people, and a $1.1-trillion economy – the largest in Southeast Asia.
06 Jan 2020

Meat your future

Alt protein and sustainability are relevant topics modern consumers truly care about, creating potential for tremendous growth in the food space...
I spoke to JY Chia, investor at Antler, on how dtc companies can position themselves for success. Check out his awesome article on the dtc space!
Following DSGCP's first DTC investment in SleepyCat, I've tried to answer whether or not Southeast Asia is ready to adopt the model...
A Singapore startup has developed an online-to-offline solution for pet owners blending products, advice, accessories and even vet care and grooming. 
Insurgent brands are small, but are rapidly outpacing their category. Here, I cover how insurgent brands are re-writing the consumer playbook...
Sexual wellness products entering the mainstream are now available in stores where women are comfortable shopping on an everyday basis.
After 2 years of military service, I've reflected on my journey from NYU to backing and building consumer brands in Southeast Asia with DSGCP!