© Nadim Brian Muzayyin. All right reserved.
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(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).
02 Jun 2020
Setting up DTC operations in a jiffy!
Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
21 May 2020
Finding new ways to engage with customers
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020
Unicorns < Camels
A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.
11 May 2020
Online vet consultations on Perro!
Launching Perromart's online vet service admist the COVID lockdown has been a blast. Check out my article on Perro!
08 May 2020
The futures for COVID
Three potential futures for Covid-19: recurring small outbreaks, a monster wave, or a persistent crisis.
07 May 2020
Insurgent brands surge amidst COVID
Many emerging brands have resorted to localized selling and rationalized their supply chain to reach consumers faster.
06 May 2020
Alternative meat maker Growthwell expands
Growthwell is planning to launch a 90% chickpea protein isolate specially designed for plant-based dairy and meat alternatives.
03 May 2020
DTC retail will evolve after the coronavirus era
Companies that own their supply chains will have the upper hand.
28 Apr 2020
Vitamin gummies are helping protect Indonesians
YOU, which produces gummy vitamins for adults and kids, has recently distributed over 50,000 multivitamin gummies to 36 hospitals across greater Jakarta to support medical professionals amidst the COVID outbreak.
11 Feb 2020
Softbank's Brandless shuts its doors for good!
Brandless, a consumer e-commerce company that sold beauty, personal care, household, baby and pet products, has shut its doors.
06 Feb 2020
The future of food hangs on Asian innovation
Asia is growing, and meat consumption is going up. Companies should ride on the high digital potential of Asian consumers and their openness to innovation.
21 Jan 2020
Gen-Z is remaking the Indonesian consumer sector
Indonesia has a young and fast-urbanising population of 267 million people, and a $1.1-trillion economy – the largest in Southeast Asia.
06 Jan 2020
Meat your future
Alt protein and sustainability are relevant topics modern consumers truly care about, creating potential for tremendous growth in the food space...
21 Nov 2019
Conversations with JY Chia
I spoke to JY Chia, investor at Antler, on how dtc companies can position themselves for success. Check out his awesome article on the dtc space!
08 Nov 2019
Is Southeast Asia ready for DTC?
Following DSGCP's first DTC investment in SleepyCat, I've tried to answer whether or not Southeast Asia is ready to adopt the model...
07 Nov 2019
The soaring rate of pet ownership in Asia
A Singapore startup has developed an online-to-offline solution for pet owners blending products, advice, accessories and even vet care and grooming.
20 Oct 2019
The Rise of insurgent brands in CPG
Insurgent brands are small, but are rapidly outpacing their category. Here, I cover how insurgent brands are re-writing the consumer playbook...
18 Oct 2019
Asia’s sex wellness industry Is empowering women
Sexual wellness products entering the mainstream are now available in stores where women are comfortable shopping on an everyday basis.
04 Sep 2019
From sit-ups to start-ups
After 2 years of military service, I've reflected on my journey from NYU to backing and building consumer brands in Southeast Asia with DSGCP!