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(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).
23 Sep 2020
Welcome to your bland new world
Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of.
21 Sep 2020
On DTC, seamless customer service can't be overlooked
Whether it’s out of fear of visiting stores or wanting to re-stock pantries without hassle, consumers want seamless service online
18 Sep 2020
Ego is the Enemy of Good Leadership
Not specifically about consumer - just a great read on leadership I had to share!
15 Sep 2020
Evolving GTM for insurgent brands
Interesting points on India CPG DTC go-to-market strategies
10 Sep 2020
Shopify is queitly fueling India's challenger brands
Shopify will eventually have to find ways to attract small, unorganized brands and expand its potential market to make the subscription model viable.
28 Aug 2020
COVID has changed lifestyles for good
Google search traffic for cooking, exercise and crafts remains above normal levels
19 Aug 2020
Why are Digitally Native Brands Revolutionizing Retail
and why no legacy brand is safe...
10 Aug 2020
Branding to the Death
What does the fear of death have to do with consumer goods?
21 Jul 2020
How CPG companies can sustain profitable growth
Consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.
17 Jul 2020
Virtual Marketplaces: Only the Strong Survive
Going online not only cuts costs, but also removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.
03 Jun 2020
Acceleration through isolation
How the global COVID-19 pandemic is forcing Southeast Asia into the future
02 Jun 2020
Setting up DTC operations in a jiffy!
Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
21 May 2020
Finding new ways to engage with customers
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020
Unicorns < Camels
A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.
11 May 2020
Online vet consultations on Perro!
Launching Perromart's online vet service admist the COVID lockdown has been a blast. Check out my article on Perro!
08 May 2020
The futures for COVID
Three potential futures for Covid-19: recurring small outbreaks, a monster wave, or a persistent crisis.
07 May 2020
Insurgent brands surge amidst COVID
Many emerging brands have resorted to localized selling and rationalized their supply chain to reach consumers faster.
06 May 2020
Alternative meat maker Growthwell expands
Growthwell is planning to launch a 90% chickpea protein isolate specially designed for plant-based dairy and meat alternatives.
03 May 2020
DTC retail will evolve after the coronavirus era
Companies that own their supply chains will have the upper hand.
28 Apr 2020
Vitamin gummies are helping protect Indonesians
YOU, which produces gummy vitamins for adults and kids, has recently distributed over 50,000 multivitamin gummies to 36 hospitals across greater Jakarta to support medical professionals amidst the COVID outbreak.