© Nadim Brian Muzayyin. All right reserved.
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(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).
10 Sep 2020
Shopify is queitly fueling India's challenger brands
Shopify will eventually have to find ways to attract small, unorganized brands and expand its potential market to make the subscription model viable.
28 Aug 2020
COVID has changed lifestyles for good
Google search traffic for cooking, exercise and crafts remains above normal levels
19 Aug 2020
Why are Digitally Native Brands Revolutionizing Retail
and why no legacy brand is safe...
10 Aug 2020
Branding to the Death
What does the fear of death have to do with consumer goods?
21 Jul 2020
How CPG companies can sustain profitable growth
Consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.
17 Jul 2020
Virtual Marketplaces: Only the Strong Survive
Going online not only cuts costs, but also removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.
03 Jun 2020
Acceleration through isolation
How the global COVID-19 pandemic is forcing Southeast Asia into the future
02 Jun 2020
Setting up DTC operations in a jiffy!
Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
21 May 2020
Finding new ways to engage with customers
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020
Unicorns < Camels
A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.
11 May 2020
Online vet consultations on Perro!
Launching Perromart's online vet service admist the COVID lockdown has been a blast. Check out my article on Perro!
08 May 2020
The futures for COVID
Three potential futures for Covid-19: recurring small outbreaks, a monster wave, or a persistent crisis.
07 May 2020
Insurgent brands surge amidst COVID
Many emerging brands have resorted to localized selling and rationalized their supply chain to reach consumers faster.
06 May 2020
Alternative meat maker Growthwell expands
Growthwell is planning to launch a 90% chickpea protein isolate specially designed for plant-based dairy and meat alternatives.
03 May 2020
DTC retail will evolve after the coronavirus era
Companies that own their supply chains will have the upper hand.
28 Apr 2020
Vitamin gummies are helping protect Indonesians
YOU, which produces gummy vitamins for adults and kids, has recently distributed over 50,000 multivitamin gummies to 36 hospitals across greater Jakarta to support medical professionals amidst the COVID outbreak.
11 Feb 2020
Softbank's Brandless shuts its doors for good!
Brandless, a consumer e-commerce company that sold beauty, personal care, household, baby and pet products, has shut its doors.
06 Feb 2020
The future of food hangs on Asian innovation
Asia is growing, and meat consumption is going up. Companies should ride on the high digital potential of Asian consumers and their openness to innovation.
21 Jan 2020
Gen-Z is remaking the Indonesian consumer sector
Indonesia has a young and fast-urbanising population of 267 million people, and a $1.1-trillion economy – the largest in Southeast Asia.
06 Jan 2020
Meat your future
Alt protein and sustainability are relevant topics modern consumers truly care about, creating potential for tremendous growth in the food space...