(Sea)PG

(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).

Home grown, Singapore based, alcoholic sparkling water in 4 flavors. Brewed, high quality flavors. Currently sold out - but get on their waiting list for your next 5 person barbeque / dinner party!
The emergence of the metaverse ‚ÄĒ an immersive virtual reality world online ‚ÄĒ will see NFTs explode in importance as companies scramble to serve users that want their digital avatars to engage with their favourite brands in the virtual world the same way they do in the real one.
For entrepreneurs looking to take the first step into the world of NFTs, but unsure of where to start, I’ve created a Google Sheet that will be a constantly evolving source of information on new labs and agencies. Super early days but hopefully this share will get more people to populate - feel free to check it out!
As the Covid-19 pandemic shifts Indonesian consumer behavior, direct-to-consumer (D2C) startups ‚Äď which make, sell, and distribute their products through their own digital channels ‚Äď are poised to take advantage.
Jakarta based quick delivery platform that aims to deliver high quality products to your doorstep in under 15 minutes in hyper-local neighbourhoods. 
Timo Recker and Andre Menezes are the co-founders of Next Gen Foods, a Singapore-based food tech company that’s harnessing the power of plant proteins to create delicious food alternatives. The two have scaled from Singapore into a global brand in the span of 2 years. 
Inspired by the success of recent NFT avatar projects CryptoPunks and Hashmasks, two self-described ‚Äúliterary nerds‚ÄĚ from Miami enlisted the help of two blockchain programmer friends to launch an NFT project. But this project was different from the NFT avatar collections that preceded it. It aimed to create a larger storytelling arc with rich iconography that allowed for expansion beyond the initial limited release. Thus was born the Bored Ape Yacht Club.
Tracking free and subscription services that help founders track their online KPIs!
1. Designing to Command a Premium: There is a cultural logic behind premium products that grow extremely fast. // 2. Managing a Small Experiment: Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. // 3. Fine Tuning the Conversion Playbook: Steady velocity growth is essential to ramping your brand. 
Shop healthy, delicious granolas, oatmeal, and nut butters with regional flavors from Amazin' Graze - one of the leading CPG brands out of Singapore!
1. Currently at $174B GMV (2021), the region is now poised to surpass previous estimates and reach $360B GMV by 2025 and $1T GMV by 2030. 2. All SEA countries covered are experiencing double-digit growth in Internet economy GMV, with Vietnam and Indonesia growing at 29% and 20% CAGR. 
Hypefast, Southeast Asia's (SEA) largest house of e-commerce native brands, announced on Nov 9th that it has grown its portfolio to more than 25 brands and has been achieving full profitability.
The 100 most powerful D2C brands scripting success in India. Including: MyGlamm, Licious, ARATA, Solethreads, Rage Coffee, Wakefit.

Market overview: Estimated size of the Indian D2C Market: $100B; Estimated Value Of The Indian Ecommerce Market By 2026: $200B; Growing number of Indian online shoppers: 100M+; Rise in number of brands within the D2C ecosystem: 800+ brands.
Marketplaces experienced higher ASPs and lower discount percentages this year indicating larger acceptance of high-value products.
Brought to you by Mail Meteor: https://mailmeteor.com/ one of the best mail merge tools for gmail. Key takeaways: Find low competition keywords; Boost important posts with internal links; Compare your domain with competitors and spy on their paid advertising strategy; Identify guest blogging opportunities; Monitor brand mentions over time. 
Today‚Äôs brands will live or die by their cultural relevance. Traditional forms of marketing are becoming less reliable‚ÄĒit‚Äôs time to step it up with new ways of thinking about engaging customers. Top 5 reasons: 1. Earned trust, 2. Increased loyalty 3. Purchase incentives, 4. Community building, 5. User generated content.¬†
Hyper local networks for premium coffee delivery. The convenience economy is here in Indo! Check out Jago Coffee founded by award winning coffee connoisseurs. 
Best read on the metaverse and how consumers will interact with brands and creators. Direct-to-Avatar (DTA) dematerialize the rest of the supply chain, allowing brands and creators to sell direct to your metaverse Avatar. Take the DTC value chain: R&D, Manufacturing, Retail, Logistics, Marketing, Support. The DTA value chain will cut manufacturing / logistics / support out of the value chain allowing creators to directly sell and interact with consumers through the metaverse while collecting value that ultimately goes to FB & Google in today's DTC value chain. 
The packaged foods market has doubled every 5 years; with convenience, health and impulse to recruit more consumers. Packaged food consumption per capita increasing at 12% over the next. Despite India being 18% of the worlds population, India's packaged goods market is smaller than developed markets. 
The plant based dairy market in India is still small, but boasts a strong niche consumer base. Incumbents in the dairy industry are "concerned" over health benefits - but history shows us that when  incumbents are scared about new narratives, it may be worth betting on that new narrative. Here are a few examples: Cleantech is a fad (Tesla), Crypto is a bubble (Bitcoin), Dating apps are fads (Tinder / Bumble), Paleo is too niche (Primal Kitchen), Non-alcs are too niche (Seedlip) and the list goes on...