(Sea)PG

(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).

Forums like Reddit’s r/SkincareAddiction, which has over 1.3 million members, are becoming go-to's for people on a mission to understand the ingredients they are putting on their skin.
Extended COVID-19 lockdowns gave consumers a chance to reflect on their lives. That’s led to a “priority reset” of how they intend to behave going forward. 
The landing page guide by Nik Sharma
The Whole Kitchen - the home of gluten free products in Singapore. Great go to brand, albeit the bread is quite heavy and price point is high. Try it out!
New customer acquisition
Using cohorts to understand repeats
Chatting with Andrew Senduk on his Masters of Cashflow podcast: Consumer Brand Investing Vs. Tech Investing and The Key Elements Of Building Iconic Brands
11 Jul 2021

Bacha Coffee

Amazing product and branding. From the founder of TWG - branding genius, Taha Bouqdib. If you love coffee, check them out at ION.
Consumer brands are donning lab coats and conducting their own clinical trials. How much does this all cost – and is it worth it?
Here is a list of key metrics by business type. You should know the relevant metrics for your business by heart.
Fitt Insider explores emerging opportunities across fitness and wellness. Discussing VMG’s new $850M fund, including the firm’s approach to backing consumer- and health-focused brands.
Whether it was Travis Scott serving Happy Meals at McDonald’s, or Mr. Beast (the Youtube star) launching a nationwide burger chain online using Ghost Kitchens, these two moments represented a larger shift in how the internet is shaping a new world of food.
How Nik Sharma finds, contacts, and collaborates with influencers for maximum impact.
Selling products that don’t yet exist can help brands get their hands on cash, while also minimizing waste. Inside how three brands approach pre-orders.
Direct-to-consumer businesses are bringing multiple brands under one umbrella. Why?
Justin Kan's first company sold for a billion dollars. His second one lost $75 million in 36 months. People love talking about success, but Justin talks about failure. 
Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture.
Several major occasions in one’s life are marked by change and preceded by a pause. These short pauses where significant change is not just possible, but impossible to avoid, create opportunity. 
One kind of commerce is oriented around opting in to a challenge; the other kind of commerce is oriented around opting out of a challenge. 
$263M revenue, 26% EBITDA margin, 1.3M customers in 2020, 138% YoY growth. Check out Bill D'Alessandro's thread on the business!