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News on consumer brands &
trends in Southeast Asia
19 Nov 2020
Melati - Asia's first non-alcoholic aperitif
The zero-alcohol beverage industry is rapidly growing, as more and more people become more conscious about the products they consume.
04 Nov 2020
Stressing customer obsession
Start-ups fail for all sorts of reasons, but those that succeed constantly think about the customer journey, use technology to remove friction, and find new ways to delight their customers.
28 Oct 2020
TPG Backs Leading Better-for-You Candy Brand SmartSweets
Launched in 2016, SmartSweets is on a mission to help customers kick sugar and keep candy. The company innovates a wide variety of better-for-you alternatives to traditional candy products with 87-92 percent less sugar than traditional candy.
22 Oct 2020
Ryan Caldbeck on transitioning out of a founding role
For all the founders struggling and hustling to keep a float, Ryan Caldbeck shares his candid and thoughtful experience transitioning out of the CircleUp.
12 Oct 2020
The Farmers Dog: A consumer subscription case study
An interesting case study on consumer subscription startup, The Farmers Dog, using the 10 factor framework written by Nikhil Basu Trivedi
07 Oct 2020
A lesson in cold-chain DTC distribution
Epigamia went back to the basics and rewired its existing network to tackle distribution and cater to the 6x surge in demand in the D2C model
23 Sep 2020
Welcome to your bland new world
Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of.
21 Sep 2020
On DTC, seamless customer service can't be overlooked
Whether it’s out of fear of visiting stores or wanting to re-stock pantries without hassle, consumers want seamless service online
18 Sep 2020
Ego is the Enemy of Good Leadership
Not specifically about consumer - just a great read on leadership I had to share!
15 Sep 2020
Evolving GTM for insurgent brands
Interesting points on India CPG DTC go-to-market strategies
10 Sep 2020
Shopify is queitly fueling India's challenger brands
Shopify will eventually have to find ways to attract small, unorganized brands and expand its potential market to make the subscription model viable.
28 Aug 2020
COVID has changed lifestyles for good
Google search traffic for cooking, exercise and crafts remains above normal levels
19 Aug 2020
Why are Digitally Native Brands Revolutionizing Retail
and why no legacy brand is safe...
10 Aug 2020
Branding to the Death
What does the fear of death have to do with consumer goods?
21 Jul 2020
How CPG companies can sustain profitable growth
Consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.
17 Jul 2020
Virtual Marketplaces: Only the Strong Survive
Going online not only cuts costs, but also removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.
03 Jun 2020
Acceleration through isolation
How the global COVID-19 pandemic is forcing Southeast Asia into the future
02 Jun 2020
Setting up DTC operations in a jiffy!
Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
21 May 2020
Finding new ways to engage with customers
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020
Unicorns < Camels
A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.