Blog

News on consumer brands &
trends in Southeast Asia

The zero-alcohol beverage industry is rapidly growing, as more and more people become more conscious about the products they consume.
Start-ups fail for all sorts of reasons, but those that succeed constantly think about the customer journey, use technology to remove friction, and find new ways to delight their customers.
Launched in 2016, SmartSweets is on a mission to help customers kick sugar and keep candy. The company innovates a wide variety of better-for-you alternatives to traditional candy products with 87-92 percent less sugar than traditional candy.
For all the founders struggling and hustling to keep a float, Ryan Caldbeck shares his candid and thoughtful experience transitioning out of the CircleUp.
An interesting case study on consumer subscription startup, The Farmers Dog, using the 10 factor framework written by Nikhil Basu Trivedi
Epigamia went back to the basics and rewired its existing network to tackle distribution and cater to the 6x surge in demand in the D2C model
Why do disruptive startups slavishly follow an identikit formula of business model, look and feel, and tone of voice? Because it works, sort of.
Whether it’s out of fear of visiting stores or wanting to re-stock pantries without hassle, consumers want seamless service online
Not specifically about consumer - just a great read on leadership I had to share!
Interesting points on India CPG DTC go-to-market strategies
Shopify will eventually have to find ways to attract small, unorganized brands and expand its potential market to make the subscription model viable. 
Google search traffic for cooking, exercise and crafts remains above normal levels
and why no legacy brand is safe...
What does the fear of death have to do with consumer goods? 
Consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.
Going online not only cuts costs, but also removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.
How the global COVID-19 pandemic is forcing Southeast Asia into the future
Brands have started quickly testing their DTC channels as the lockdown catalyses a surge in demand and poor availability of products.
A lot has changed in the world over the last few months and one of those is the marketing space for brands.
16 May 2020

Unicorns < Camels

A camel, when referring to startups, is essentially a company that is Resilient, Cautious, Committed and Customer focused.