For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition: 1. Performance marketing, 2. Virality, 3. ContentÂ
A twitter thread on Costco by Rex Woodbury. Costco makes essentially $0 in profit from product sales, since it basically sells goods at cost. Instead, it charges a membership fee that is almost 100% margin.
A horrific and heartbreaking surge in violence against Asian Americans and Pacific Islanders (AAPI) is happening across the US. Donate to Support the AAPI Community Fund.
Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams.
Kind Kones, a plant-based ice cream startup, announced it has raised S$1 million in a round led by Singapore-based consumer VC fund DSG Consumer Partners.
Start-ups fail for all sorts of reasons, but those that succeed constantly think about the customer journey, use technology to remove friction, and find new ways to delight their customers.