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© Nadim Brian Muzayyin. All right reserved.
+65 9787 0333 hello@sea-pg.com
(Sea)PG

(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).

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12 Jul 2022

Venture University Alum NFT

We're excited to announce the launch of Venture University Alum NFT!

As venture investors we are always asking ourselves: is there real value being created? Sometimes there isn't. Sometimes a unicorn (a company valued at US$1B) can be created out of thin air and can disappear as easily.

The Venture University alumni NFT is a satire on the venture industry while also creating real value for our non-profit partner - Learning Together and the people they help.
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26 May 2022

$10 Unicorn: Do The Math!

[Warning: New #unicorn Alert]. 2021 was a record year for #venture funding in #asia, with over $150B raised. But as exciting as some of the high valuations are, they need to be paired with more education on what these valuations mean for operators, everywhere. So...We created a unicorn. A #startup is considered a unicorn once it has reached a #valuation of $1 billion…it only took us $10 to make this happen. To start the conversation in the right direction, we’ve launched a hub of tools and resources at www.dothemath.tech. 
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05 Dec 2021

Brand Highlight: Nusa Caña

Bringing back the story of forgotten Indonesian rum. Nusa Caña is a tropical island rum made craft with a brand story native to Indonesia. Found in Singapore, Bali, California and Australia. 
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03 Dec 2021

Clevertap: Industry Benchmarks for E-Commerce Apps

For ecommerce apps, on average 76% of new users are lost just 7 days after download. Given the rising costs of customer acquisition and increased competition, how do ecommerce brands win customer loyalty and improve retention? Clevertap has analyzed over 5 billion data points across 140+ million devices over 121 million unique users to find the insights that will help ecommerce brands measure their app’s performance against some of the most successful retail apps in the world.
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01 Dec 2021

Alternative Proteins: Innovations & Investments

The world will have to close a 56% food production gap by 2050 and will not be able to produce sufficient food to meet national dietary guidelines. Check out this market research work done by the Good Food Institute on how we can sustainably feed 10B people by 2025 efficiently and safely. 
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29 Nov 2021

The shifting consumer packaged goods market in a diversifying Asia

Rising incomes and shifting consumption patterns are transforming Asia’s consumer packaged goods market. These changes present opportunities for companies that are agile and able to offer a locally relevant presence.
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28 Nov 2021

Brand Highlight: Jiggy

Home grown, Singapore based, alcoholic sparkling water in 4 flavors. Brewed, high quality flavors. Currently sold out - but get on their waiting list for your next 5 person barbeque / dinner party!
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26 Nov 2021

How Consumer Brands Can Leverage NFTs for their Product Roadmaps

The emergence of the metaverse — an immersive virtual reality world online — will see NFTs explode in importance as companies scramble to serve users that want their digital avatars to engage with their favourite brands in the virtual world the same way they do in the real one.
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25 Nov 2021

List of NFT Labs & Agencies

For entrepreneurs looking to take the first step into the world of NFTs, but unsure of where to start, I’ve created a Google Sheet that will be a constantly evolving source of information on new labs and agencies. Super early days but hopefully this share will get more people to populate - feel free to check it out!
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23 Nov 2021

The Key Players in Indonesia's D2C Space

As the Covid-19 pandemic shifts Indonesian consumer behavior, direct-to-consumer (D2C) startups – which make, sell, and distribute their products through their own digital channels – are poised to take advantage.
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21 Nov 2021

Brand Highlight: Astro

Jakarta based quick delivery platform that aims to deliver high quality products to your doorstep in under 15 minutes in hyper-local neighbourhoods. 
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19 Nov 2021

Blitzscaling Plant-based Chicken from Inception to Global Brand in 2 Years

Timo Recker and Andre Menezes are the co-founders of Next Gen Foods, a Singapore-based food tech company that’s harnessing the power of plant proteins to create delicious food alternatives. The two have scaled from Singapore into a global brand in the span of 2 years. 
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17 Nov 2021

Creating an NFT Brand: The Bored Ape Yacht Club

Inspired by the success of recent NFT avatar projects CryptoPunks and Hashmasks, two self-described “literary nerds” from Miami enlisted the help of two blockchain programmer friends to launch an NFT project. But this project was different from the NFT avatar collections that preceded it. It aimed to create a larger storytelling arc with rich iconography that allowed for expansion beyond the initial limited release. Thus was born the Bored Ape Yacht Club.
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16 Nov 2021

Website & Tools for Online KPI tracking

Tracking free and subscription services that help founders track their online KPIs!
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15 Nov 2021

Ramp Your Brand: How to Ride the Killer CPG Growth Curve

1. Designing to Command a Premium: There is a cultural logic behind premium products that grow extremely fast. // 2. Managing a Small Experiment: Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. // 3. Fine Tuning the Conversion Playbook: Steady velocity growth is essential to ramping your brand. 
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14 Nov 2021

Brand Highlight: Amazin' Graze

Shop healthy, delicious granolas, oatmeal, and nut butters with regional flavors from Amazin' Graze - one of the leading CPG brands out of Singapore!
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13 Nov 2021

e-Conomy SEA Report 2021

1. Currently at $174B GMV (2021), the region is now poised to surpass previous estimates and reach $360B GMV by 2025 and $1T GMV by 2030. 2. All SEA countries covered are experiencing double-digit growth in Internet economy GMV, with Vietnam and Indonesia growing at 29% and 20% CAGR. 
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12 Nov 2021

Hypefast: The Largest House of E-Commerce Native Brands in Southeast Asia

Hypefast, Southeast Asia's (SEA) largest house of e-commerce native brands, announced on Nov 9th that it has grown its portfolio to more than 25 brands and has been achieving full profitability.
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11 Nov 2021

The India D2C Yearbook

The 100 most powerful D2C brands scripting success in India. Including: MyGlamm, Licious, ARATA, Solethreads, Rage Coffee, Wakefit.

Market overview: Estimated size of the Indian D2C Market: $100B; Estimated Value Of The Indian Ecommerce Market By 2026: $200B; Growing number of Indian online shoppers: 100M+; Rise in number of brands within the D2C ecosystem: 800+ brands.
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10 Nov 2021

E-Commerce Festive Season Sales Report 2021 (India)

Marketplaces experienced higher ASPs and lower discount percentages this year indicating larger acceptance of high-value products.
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