Start-ups fail for all sorts of reasons, but those that succeed constantly think about the customer journey, use technology to remove friction, and find new ways to delight their customers.
Launched in 2016, SmartSweets is on a mission to help customers kick sugar and keep candy. The company innovates a wide variety of better-for-you alternatives to traditional candy products with 87-92 percent less sugar than traditional candy.
For all the founders struggling and hustling to keep a float, Ryan Caldbeck shares his candid and thoughtful experience transitioning out of the CircleUp.
Going online not only cuts costs, but also removes physical distance from the purchase decision, playing to the strengths of the biggest, strongest brands.