Best read on the metaverse and how consumers will interact with brands and creators. Direct-to-Avatar (DTA) dematerialize the rest of the supply chain, allowing brands and creators to sell direct to your metaverse Avatar. Take the DTC value chain: R&D, Manufacturing, Retail, Logistics, Marketing, Support. The DTA value chain will cut manufacturing / logistics / support out of the value chain allowing creators to directly sell and interact with consumers through the metaverse while collecting value that ultimately goes to FB & Google in today's DTC value chain.