+65 9787 0333 nadim.b.muzayyin@gmail.com

(Sea)PG

(Sea)PG: We put the Southeast Asia (Sea) in Consumer Packaged Goods (CPG).

Get my
newsletter Get my
newsletter Get my
newsletter

18 Jul 2021

A new wave of skincare brands reimagining the $130B industry

Forums like Reddit’s r/SkincareAddiction, which has over 1.3 million members, are becoming go-to's for people on a mission to understand the ingredients they are putting on their skin.

Read Article

18 Jul 2021

COVID-19 Changes in Consumer Behaviors Are Around for the Long Haul

Extended COVID-19 lockdowns gave consumers a chance to reflect on their lives. That’s led to a “priority reset” of how they intend to behave going forward.

Read Article

18 Jul 2021

How to build a great landing page for your DTC brand

The landing page guide by Nik Sharma

Read Article

18 Jul 2021

Brand Highlight: The Whole Kitchen

The Whole Kitchen - the home of gluten free products in Singapore. Great go to brand, albeit the bread is quite heavy and price point is high. Try it out!

Read Article

11 Jul 2021

Customer Loyalty in the Age of DTC: Part 1

New customer acquisition

Read Article

11 Jul 2021

Customer Loyalty in the Age of DTC: Part 2

Using cohorts to understand repeats

Read Article

11 Jul 2021

The Key Elements Of Building Iconic Brands

Chatting with Andrew Senduk on his Masters of Cashflow podcast: Consumer Brand Investing Vs. Tech Investing and The Key Elements Of Building Iconic Brands

Read Article

11 Jul 2021

Bacha Coffee

Amazing product and branding. From the founder of TWG - branding genius, Taha Bouqdib. If you love coffee, check them out at ION.

Read Article

13 Jun 2021

Why DTC Brands are going big on scientific reseaerch

Consumer brands are donning lab coats and conducting their own clinical trials. How much does this all cost – and is it worth it?

Read Article

08 Jun 2021

Key Metrics: Y Combinator

Here is a list of key metrics by business type. You should know the relevant metrics for your business by heart.

Read Article

06 Jun 2021

McConnell Smith, Partner at VMG Partners

Fitt Insider explores emerging opportunities across fitness and wellness. Discussing VMG’s new $850M fund, including the firm’s approach to backing consumer- and health-focused brands.

Read Article

06 Jun 2021

Food is the new streetwear

Whether it was Travis Scott serving Happy Meals at McDonald’s, or Mr. Beast (the Youtube star) launching a nationwide burger chain online using Ghost Kitchens, these two moments represented a larger shift in how the internet is shaping a new world of food.

Read Article

04 Jun 2021

The influencer strategy that cuts costs by 40%

How Nik Sharma finds, contacts, and collaborates with influencers for maximum impact.

Read Article

31 May 2021

Why brands are going big on pre-orders

Selling products that don’t yet exist can help brands get their hands on cash, while also minimizing waste. Inside how three brands approach pre-orders.

Read Article

22 May 2021

Pattern, Iris Nova, Arfa: Who will be the next Unilever?

Direct-to-consumer businesses are bringing multiple brands under one umbrella. Why?

Read Article

21 May 2021

Failure thread: Justin Kan

Justin Kan's first company sold for a billion dollars. His second one lost $75 million in 36 months. People love talking about success, but Justin talks about failure.

Read Article

18 May 2021

Building Company Culture: Alfred Lin & Brian Chesky

Brian Chesky, Founder of Airbnb, and Alfred Lin, Former COO of Zappos and Partner at Sequoia Capital discuss how to build a great company culture.

Read Article

16 May 2021

The universal holding pattern: a period of trial followed by an era of opportunity

Several major occasions in one’s life are marked by change and preceded by a pause. These short pauses where significant change is not just possible, but impossible to avoid, create opportunity.

Read Article

09 May 2021

The Shopify Effect

One kind of commerce is oriented around opting in to a challenge; the other kind of commerce is oriented around opting out of a challenge.

Read Article

06 May 2021

Wear FIGS files for IPO

$263M revenue, 26% EBITDA margin, 1.3M customers in 2020, 138% YoY growth. Check out Bill D'Alessandro's thread on the business!

Read Article

2 3 4

👋 Say Hello